The problem: 200 decks, zero signal
You review hundreds of pitches per year. Every one is a studio deck with cherry-picked Discord quotes, a gameplay trailer cut to hide the problems, and a wishlist count that proves nothing about retention. There's no shared signal language. No behavioral baseline. No way to compare a pixel platformer to a tactics RPG on the same axis.
The result: greenlight meetings run on gut-feel, survivorship bias, and whoever pitched best — not who built the game most likely to retain players.
What Gameformers gives you instead
Every game in your Shark Tank feed arrived with a behavioral dossier. Before you read a word of copy, you already know the D1/D7/D30 retention curves, the Sean Ellis PMF score, the average active play per user in the D7 window, and the AI broken core audit.
Games appear in the feed only after hitting the INVEST threshold (composite ≥ 4.0 on a 0–5.0 scale). You are not filtering — the filter already ran.
The dossier
Retention curve — D1, D7, D30 return rates benchmarked against 30-genre baselines. You see whether retention is genre-leading or genre-lagging before the first conversation.
PMF score — percentage of players who said "very disappointed" if the game disappeared. Benchmarked against genre thresholds — not an absolute number, a relative one.
APPU — active play per user in the D7 window. Engagement depth, not just session count.
Broken Core Audit — Claude-powered analysis of which specific loop is failing and why. Concrete, actionable, and present before you ask for a build.
Player Pulse Score — 0–5.0 composite. One number. All five signals weighted equally. Survives a pitch meeting.
How access works
Free tier gives you the anonymized feed — studio identity is hidden until you express interest. You see the verdict, composite score, genre, and top-line signals.
Pro tier ($500/mo) gives you the full dossier on every game, early access to GOD_TIER games before the broader feed sees them, and direct studio introduction when you express interest.
Studios must enable the investor-visible toggle after reaching INVEST — they control who sees their game. The moment they flip it, you see it.